Quality Search Engine Optimization Companies


There’s nothing like being able to find a cheap SEO service that actually works. I can’t even begin to count the number of times that i have been burned by an SEO company that promised great results returning with nothing to show for the money that I paid. At least, not in any meaningful way. When you’re paying something like $500 a year for search engine optimization services, you really should get more for your money instead of a couple of keywords that have been brought up to top 20 ranking. That’s not the kind of service I want.

I want a service that’s cheap and I want it to have a reliable network. Continue reading

Local Business Wanting Better Page Ranking to Attract Local Customers


Getting your site ranked up high on the search engines is tougher if you have a lot of competition. Unless you stand head and shoulders above your competition, you are likely to be way down on the first page or even on page two of the rankings. It is tough to compete in some markets. If you are a niche seller, you might be able to get a top ranking without a lot of SEO help. Since I am in a really competitive market, I went to http://mikeyon.com/what-is-seo/ to see what he could do for me on a local level.

My problem was that I was offering a local real estate service, but a lot of national players were coming up before me on the search page results, even when doing a local search. That was not right at all. Continue reading

I Needed to Have More Fans and Plays


I have been posting my music to the Reverbnation website for a couple of years. I was slowly gaining fans, but my numbers were still bleak compared to others who started posting just recently. Some of the songs that I listened to were not that good either, at least not compared to what I do, and I knew that I had to do something different to get more fans and plays on the site. I was not sure how to do this though, so I did a search for buy Reverbnation plays. I figured there had to be a company out there that could help me with this, but I was surprised to see just how many there are. Continue reading

Buying Twitter Followers to Improve My Numbers


I know a lot of companies use Twitter to move their products, and I am no different in that respect. I don’t have a physical product though. Mine is simply a blog that I write every day. I make no money off of the people who read it, but I do make money from the advertisers who post on my blog page. Because of this, I knew that I had to build up my following on all social media sites. The one I had the most trouble with was Twitter, but then I found I could buy Twitter followers.

I had not used Twitter a lot up to that point. It was not because I didn’t like the platform, because I actually do now that I have used it a good bit. I just didn’t know enough about it. I knew that I had to show a loyal following already before others would take me serious there. It just made sense, because I would be the same way with someone I was going to follow. Continue reading

Got a Job for an Album Cover


Popularity Contest Now On DatPiffI was sitting in the library today when this guy came up. I did not know who he was, but he knew me. I had been working for a guy who emcees parties around here. He wanted to buy datpiff views and promote his mix tapes, but he needed to have a cover to go on his mix tape. It was a simple job. I did it in about an hour and a half without any difficulty. I charged the guy very little. In fact he gave me thirty bucks and a twelve pack of craft beer. He tried to argue that Pabst Blue Ribbon was a craft beer, but that was not our deal and I got him to get me a 12 pack of some really great India Pale Ale from the grocery store on Walker Avenue, they have a huge selection of really good beer on sale there.

At any rate this guy liked the album cover, even though I did not think it was a very good design. Continue reading

Corporations on Social Media: Great for Consumers?


These days, companies really can’t afford not to have a social media presence. At least, that’s what they say, so I went looking to see whether I could find companies who had one. Did you know that LinkedIn has a Facebook page? That impressed me in a strange way. And of course, I was able to find behemoths like Walmart, category killers like Walgreens, and consultancies like mandrien on twitter.

Personally, I like that they’re all there. Not so much because, hey, I have a Facebook page or a Twitter account and this makes those companies Just Like Me. No, more because this means they care enough that if I wanted to talk to them, or even just was bothered enough by their service, or their competitors’, I feel like they would make a point of noticing my complaint or my interest.

It’s like complaining about a business on Yelp, but you often get even faster response times, from what I hear. For example, a friend of mine had some issue with a Walgreens pharmacy in her city. They must have had one of their customers’ phone numbers wrong, because they kept calling her whenever that other person’s prescription was ready. She doesn’t take any medication regularly, so this eventually got her annoyed enough that she mentioned it in a Tweet. Not one to Walgreens (she didn’t even know they were on Twitter), just one to her friends.

She told me that the company’s Twitter account sent her a Tweet within about 10 minutes and had the problem fixed for her later that day. It’s not remotely possible that that would happen just by writing a company anymore, is it? I don’t believe so. Heck, I was impressed that it happened at all.

If that’s the brave new frontier that companies are willing to broach when they come to Twitter and Facebook and other places that their customers hang out, I think it’s a great thing. We all deserve customer service like that, and I like to think that companies will only come to socialize with us this way if they’re prepared to give it!

Tips on Setting Up a Solid LinkedIn Profile


Social media is exploding, and LinkedIn is one of the best sites when it comes to making professional connections with others. However, many people aren’t sure how to set up their page to maximize the effect their profile can have. It is always a good idea to look at an example of how someone else has set up their page; it can help you to craft something, with your own spin, that is professional and noteworthy. The Rusty Solomon linkedin site is a great page to look at, both as an example of how to set up a Linkedin page and a good reference for consulting work.

In addition to using an example, remember that keywords are your best friend. Prior to filling out your page, think about what keywords are important to you and your business. Continue reading

Plumbers In Riverside And Orange County California Receive New Cost Per Call Marketing Strategy

180fusion Recognized as Top 20 Best Places to Work in Los Angeles

Knack Media Get a fixed price for inbound leads, why play the guessing game with your marketing dollars. (PRWEB) August 25, 2014 Every business tries to keep its marketing costs down, and the plumbing business is no different. KnackMedia.com is a marketing firm that has always focused on performance based results, and is now offering a cost-per-call model for local service related industries. What better way to assist their client’s than by doing all the PPC, social media and video marketing for the client, and they only get charged when a verified lead comes in.
For the original version including any supplementary images or video, visit http://www.prweb.com/releases/cost-per-call-leads-for/plumbers-plumbing-leads/prweb12117652.htm

Undoubtedly, the credit goes out to our extremely qualified and dedicated teambecause of them, 180fusion is a special place to come to work, says 180fusion CEO, Scott Cohen. I am confident that 180fusion made this list because of the strong company culture that makes 180fusion not only an enjoyable and rewarding experience, but provides a best in class work environment with creative activities, rewards, benefits and making a difference in the community with the 180fusion Cares Program. To make this coveted list, public and privately held companies headquartered in Los Angeles entered the two-part selection process. Employees of each competing company were surveyed, and the final selection criteria was based on how the company is ranked for corporate culture, leadership, planning, work environment, development, training, communications, and other factors. Employers competed to be included on the coveted Top 100 Best Places to Work list; with 180fusion recognized in the Top 20. In addition to being honored by Inc. Magazine as one of the fastest growing privately held companies in the nation, 180fusion has strived to create a work environment complete with daily perks, unique benefits, employee recognition programs, and beautiful views of the Pacific Ocean to the hills of the Getty Museum in Los Angeles. Along with in-depth training to support career growth, 180fusion also created the Culture Clubwhich is dedicated to the play hard and work hard mentality. For more information on the Best Places to Work in Los Angeles program, visit http://www.BestPlacestoWorkLA.com . About 180fusion 180fusion is a nationally recognized search engine marketing company specializing in helping companies increase sales, generate qualified leads, and expand market share by taking full advantage of the internet.
For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2014/08/prweb12117520.htm

Vestiage Announces Vitamin Shoppe Order for RegiMEN – Yahoo Finance

As with many fast growing companies, our growth is dependent upon adequate funding for inventory, media, general overhead, professional fees, technology, salaries and other expenses related to the business. Should we be unable in the future to obtain appropriate funding to pay our expenses and media at current levels, our growth, and our financial stability, will be negatively impacted. This Press Release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to our financial condition, results of operations and business. These forward looking statements can be identified by the use of terms such as “believe,” “expects,” “plan,” “intend,” “may,” “will,” “should,” “can,” or “anticipates,” or the negative thereof, or variations thereon, or comparable terminology, or by discussions of strategy.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/vestiage-announces-vitamin-shoppe-order-040000171.html

Social media used to showcase Ind. Lifeline Law – TheIndyChannel.com

Lifeline Law 3:17 PM, Aug 25, 2014 27 mins ago Previous Next An Indiana lawmaker is turning to social media and the Internet to keep students alive, making sure they know about Indiana’s Lifeline Law. WRTV Image copyright 2012 Getty Images. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Show Caption Previous Next INDIANAPOLIS – An Indiana lawmaker is turning to social media and the Internet to keep students alive, making sure they know about Indiana’s Lifeline Law. The law provides legal protections to minors under the influence of alcohol who call to report a medical emergency or crime. The new marketing effort, led by Indiana Sen. Jim Merritt, consists of reaching out to students through the Facebook, YouTube and Pandora. Merritt said the initiative will help ensure students know about the law and the steps they can take to save a friend’s life.
For the original version including any supplementary images or video, visit http://www.theindychannel.com/news/local-news/social-media-used-to-showcase-ind-lifeline-law

What We Know About How Apps Will Use Those Extra Pixels On Iphone 6 And 6l – Forbes


I use my experience as a magazine art director and web editor to help publishers, marketers, non-profits and self-branded individuals tell their stories in words and images. I follow all of the technologies that relate to the content business and try to identify the opportunities and pitfalls that these technologies pose. At the same time I am immersed in certain sectors through my content practice and am always looking to find connections between the worlds of neurology, economics, entertainment, travel and mobile technology. I live near the appropriately-scaled metropolis of Portland, Maine, and participate in its innovation economy (more stories at liveworkportland.org . A more complete bio and samples of my design work live at wingandko.com .
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/anthonykosner/2014/08/24/what-we-know-about-how-apps-will-use-those-extra-pixels-on-iphone-6-and-6l/

Android Circuit: Android Forces Gather To Counter The iPhone 6, How Popular Is The Kindle Fire Smartphone, And Do You Like Lemon Meringue Pie? – Forbes

Amazon Fire (image: amazon.com sales page)

I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotlands first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio’s coverage of the General Election. You’ll find me on Twitter ( @Ewan ), Facebook , and Google Plus .
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/ewanspence/2014/08/24/android-circuit-android-forces-gather-to-counter-the-iphone-6-how-popular-is-the-kindle-fire-smartphone-and-do-you-like-lemon-meringue-pie/

Sunrise Reputation Announces Reputation Management Service Expansion to Include Henderson

Sunrise Reputation

It is highly unlikely that any customer will patronize a business if there is any negative online information available, regardless of whether or not this information is accurate in any way. For individuals, there are similar concerns. It seems that the majority of people who are in hiring and firing positions are utilizing the Internet to conduct informal background checks, resulting in individuals missing out on employment opportunities due to the presence of inaccurate, misleading or outdated information. In every scenario for individuals and businesses, there is a strong possibility that there is a significant and negative financial impact. We are very pleased to announce our service expansion to Henderson, as we look forward to helping the people in this area address their reputation management issues in a proactive and successful manner, said Brandon Hopkins of Sunrise Reputation. Given the nature of reputation issues and the potentially devastating effect that they can have, we feel that it is very important to take swift corrective action. Our services in this area will now allow for that to happen. Sunrise Reputation has announced that these reputation management services are available immediately, and they strongly urge any residents or businesses who are suffering from reputation management concerns to seek corrective action as quickly as possible in order to minimize the potential financial and emotional impact.
For the original version including any supplementary images or video, visit http://www.prweb.com/releases/Sunrise-Reputation/Henderson-Services/prweb12115850.htm

3 Tips to Creating Buzzworthy Advertising – Yahoo Finance

BrightEdge is taking the unprecedented step in helping marketers navigate content marketing by making their most powerful technologies available to the entire digital marketing community. Access to this technology will offer marketers the powerful insights they need to make informed decisions and drive tangible business results. “With Community Edition we have made it possible for anyone to take two of our most powerful and innovative technologies with you as you browse the web,” said Lemuel Park, CTO and Co-Founder at BrightEdge. “We took the massive scale and power of the Data Cube and made it portable with Data Cube To-Go. We used the proven power of Content Optimizer and made it available for any page on the Internet with Content Optimizer To-Go. I am excited to see the impact our most powerful technology will have now that it is out in the wild.” When looking at any piece of web content, marketers can open the BrightEdge Community Edition and instantly bring up a simple and powerful display with insightful data on how their content is performing. Unique insights powered by Data Cube To-Go and Content Optimizer To-Go include: Check the pulse on content performance: Community Edition includes the Data Cube Pulse, BrightEdge’s powerful content performance rating. Data Cube Pulse is calculated at scale on the massive repository of information in the BrightEdge Data Cube for each piece of content. With Data Cube Pulse, content marketers can understand the likely success of a piece of content at a glance.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/brightedge-delivers-unrivaled-content-marketing-160000118.html

BrightEdge Delivers Unrivaled Content Marketing Technology to Marketers Everywhere – Yahoo Finance

Many advertisements achieve good buzz marketing naturally, through internet and televised placement, but others, such as vehicle wraps and surface graphics really need to grab attention to inspire the engagement they seek. Logo – http://photos.prnewswire.com/prnh/20140822/138783 3 Tips to Help Create Buzz for your Business: Acknowledge the benefits of what you’re selling, people will generally discuss with others when they are, or will be, receiving some form of a benefit. Don’t be afraid to push boundaries. Humor, sex appeal, etc Get inventive with the graphics. Very interesting art, regardless of relevance to the product, will be naturally discussed by bystanders. Nine West recently launched a campaign that was criticized by bloggers worldwide for being outdated and misogynistic, and at the time was viewed as an embarrassment of sorts. Now, weeks have passed, the smoke has cleared, and their brand awareness is off the charts. This is just another example of how Buzz works, and effectively, for that matter. “Buzz is something all graphics professionals seek to achieve when conceptualizing art, but it is not something there is a formula for. The perfect middle ground must be achieved.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/3-tips-creating-buzzworthy-advertising-100000492.html

Man’s Subway Stunt Lands Job Interviews, Internet Fame | Trending Now – Yahoo News

What makes a movie quote so quotable? – CNN.com

Alfred Ajani, 22, stood in a London subway station during rush hour with a sign that said he recently graduated with a 2.1 bachelor of honours degree in marketing and offered up his resume. View gallery . He posted a picture of himself holding the sign onto his Twitter page, which quickly gained hundreds of retweets, got him trending in London, and also brought in some promising prospects. Ajani told us via Skype that at first, he was feeling nervous, but as he got more comfortable, more people approached him in the Waterloo subway station to take his resume and give him some business cards. He was able to secure a job interview right away, but the real impact happened when people started to retweet the picture that he posted. Companies have reached out to him via Twitter, email and LinkedIn. He’s even enlisted the help of family and friends to help keep up with all the messages.
For the original version including any supplementary images or video, visit http://news.yahoo.com/blogs/trending-now/man-s-subway-stunt-lands-job-interviews–internet-fame-193025497.html

Do you know your movie quotations? Do you know your movie quotations? Do you know your movie quotations? Do you know your movie quotations? << No one can plan or guess about which movie quotations will become much repeated Screenwriter William Goldman says the writer is mostly likely thinking about the story Quotes are a shorthand, evoking a whole movie -- and the memories of that film (CNN) -- Screenwriter William Goldman has written some of the most famous lines in movie history.
For the original version including any supplementary images or video, visit http://www.cnn.com/2014/08/22/showbiz/movies/movie-quotations/index.html

The Ultimate “back To School” Sale – Save With Smx East Early Bird Rates

Astro-Med Reports Record Revenue and Improved Margins in Second-Quarter FY15; Board of Directors Declares Regular Cash Dividend – Yahoo Finance

Focused on paid advertising? Well help you master the new ad formats, extensions, advanced remarketing and retargeting and more. Pulling all-nighters on SEO? Well provide a survival guide of best practices for coping with Penguin, Pigeon, Hummingbird, and switching your site to HTTPS to boost your rankings.
For the original version including any supplementary images or video, visit http://searchengineland.com/ultimate-back-school-sale-save-smx-east-early-bird-rates-200917

We are focusing on growing our top line both organically and through strategic add-on acquisitions, added Woods. At the same time we are also working diligently to continue to improve our profitability. Our Lean transformation is proceeding nicely, and we are beginning to see the results of our operational excellence efforts on our financial performance. Operating profit for the second quarter of fiscal 2015 increased to $2.2 million, or 9.7% of net sales, compared with $887,000, or 5.2% of net sales, for the same period of fiscal 2014. The 450 basis point increase in margin reflects higher revenue, improved product mix and the ongoing success of Astro-Meds Lean manufacturing initiatives.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/astro-med-reports-record-revenue-113000319.html

How To Become A Crowdfunding Success Story: Globally Recognized Expert Clay Hebert Explains – Forbes

The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Toronto, Montreal and Sao Paolo, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com .
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/search-optics-r-acquires-digigo-060500053.html

Search Optics(R) Acquires DigiGo; Unites Two Visionary Forces in Automotive Internet Marketing – Yahoo Finance

Recently ranked as one of the top three bestselling business authors by Amazon.com, my work has been featured in publications like Business Insider, CNN, Yahoo, San Francisco Chronicle, PandoDaily, and many more. From helping Seth Godin start a publishing company to serving as editor of GEs ecomagination.com, Michael has worked with some of the most influential brands and innovators thought leaders in the world. Currently, I am the host of The Next Cropa web series showcasing the next generation of business and media influencers.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/michaelparrishdudell/2014/08/19/how-to-become-a-crowdfunding-success-story-globally-recognized-expert-clay-hebert-explains/

Seolympics: Best Marketing Blogs Of Canada | Search Engine Journal

Urban Outfitters Earnings Preview: Strong Anthropologie And Online Growth To Drive Results – Forbes

Whats refreshing about herblog is she covers quite a few topics that usually dont get much attention from other bloggers,such as The Summer Sales Slump and How to Avoid It. Other areas of discussion include business planning, social media marketing, and WordPress. Theres a lot of valuable content here. 6. Dave Fleet Screen Shot Dave Fleet 8/9/14 When youre looking for information on communications, social media, public relations, marketing, and everything in between, Dave Fleet is an outstanding resource. Besides being an award-winning communications professional, Mr. Fleet is currently working with some of the worlds most well-known brandsincludingPayPal, Kraft, eBay, Intuit, and Samsung. Whats most interesting about davefleet.com is how he is able to manage blending his profession and personal lives into thought-provoking articles.
For the original version including any supplementary images or video, visit http://www.searchenginejournal.com/seolympics-best-marketing-blogs-canada/113545/?utm_source=rss&utm_medium=rss&utm_campaign=seolympics-best-marketing-blogs-canada

Time Warner Cable, Official WiFi Service Provider for the US Open, Offers Fans Enhanced WiFi Service in Arthur Ashe Stadium – Yahoo Finance

“We are excited to expand our sponsorship of the US Open and really elevate the experience for our customers and all tennis fans attending the Open this year, said Jeffrey A. Hirsch, EVP, Chief Marketing/Sales Officer of Residential Services at Time Warner Cable. Were all increasingly reliant on WiFi and our phones, so were happy that we can help fans get what they need without missing any of the action. The WiFi deployment at the US Open is Time Warner Cables largest public venue installation to date with 235 access points. Free WiFi will be available throughout all of the US Opens key public areas including Arthur Ashe Stadium, East Gate, Food Village, Octagon, South Plaza and the Chase Indoor Tennis Center. US Open visitors can access unlimited free WiFi throughout the tournament and save on their mobile data charges by connecting to two available SSIDs, USOPEN2014 or TWC WiFi. Additionally, US Open attendees will be invited to the Time Warner Cable Studios at the USTA Billie Jean King National Tennis Center where they can engage with some of their favorite tennis legends, including Billie Jean King, Lindsay Davenport, Martina Hingis, Jim Courier and James Blake, as part of a series of Q+A sessions scheduled throughout the tournament.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/time-warner-cable-official-wifi-200400665.html

10 Business Leaders All Entrepreneurs Should Follow – Forbes

The brands unique selling proposition is its distinctive shopping experience, creativity and eclectic fashion products, and Urban Outfitters feels that it did not leverage these factors as strongly as it did in the previous year. As a result, Urban Outfitters comparable sales declined by 9% in Q4 fiscal 2014 and 12% in Q1 fiscal 2015. Although the company has promptly responded to this situation by hiring a new brand president, introducing new concepts, and adding new categories such as food, beauty, music etc., a turnaround within a quarter seems unlikely. However, we may see some measurable results by the year end. On the other hand, Anthropologie and Free People have emerged as the strongest aspects of Urban Outfitters business. Anthropologie in particular has grown at a tremendous pace over the past several quarters, backed by its renewed theme and improved product mix. The brand witnessed 10% growth in comparable sales in Q4 fiscal 2014 and followed it up with another remarkable quarter. We believe that Anthropologie will be able to sustain this momentum in the second quarter of fiscal 2015 with its resolute efforts to remain in line with customer taste.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/greatspeculations/2014/08/18/urban-outfitters-earnings-preview-strong-anthropologie-and-online-growth-to-drive-results/

SEJ has been featured in

His advice is always worth considering. Ken Blanchard The author of the best-selling The One Minute Manager (co-authored with Spencer Johnson), Blanchard is also the creator of Situational Leadership, a philosophy of business that emphasizes the unique traits and needs of individuals or teams in situations involving training or negotiating. Sarah Needleman A popularWall Street Journalreporter, Needleman writes on issues that are especially relevant for small businesses and entrepreneurs. She is also quite savvy on topics such as social media marketing and getting funding for startups.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/theyec/2014/08/18/10-business-leaders-all-entrepreneurs-should-follow/

InPlay from Briefing.com – Yahoo Finance

Done Done 3:15 am On The Wires (:WIRES) : Cadence Design Systems (CDNS) introduced Cadence Voltus-Fi Custom Power Integrity Solution, a transistor-level electromigration and IR-drop solution that delivers foundry-certified SPICE-level accuracy in power signoff to create the fastest path to design closure. In accordance with Rule 2.10 of the Irish Takeover Panel Act, 1997, Takeover Rules 2013, Chiquita Brands International (CQB) confirms that as of August 4, 2014 its issued share capital comprised 46,965,393 common shares, par value $0.01 per share. Blackhawk Network (HAWK) announced a partnership with Barclays (BCS) to launch a wide range of eGifts onto its Pingit mobile banking service including entertainment, dining, gaming, fashion, health and beauty and leisure brands available to purchase as a gift or for self-use. The launch on Android and iOS device applications is scheduled for later this month. 3:06 am Zebra Tech beats by $0.03, reports revs in-line; guides Q3 EPS in-line, revs in-line ( ZBRA ) : Reports Q2 (Jun) earnings of $0.84 per share, excluding non-recurring items, $0.03 better than the Capital IQ Consensus Estimate of $0.81; revenues rose 13.9% year/year to $288.4 mln vs the $286.07 mln consensus. Net sales growth of 13.9% from the comparable quarter a year ago resulted from sales growth across all product categories, with notable increases in supplies, services, and tabletop, desktop and mobile printers. The increase in service revenue was modestly affected by the December 2013 acquisition of Hart Systems LLC, which also contributed to growth in North American sales. Performance in North American sales also reflects an increase in shipments of large enterprise deals. The Europe, Middle East and Africa region benefited from improved business activity, with notable sales to retail customers. Movement in foreign currency, net of hedges, increased sales by $3,523,000. GMs Gross margin of 49.3%, versus 47.8% in 2013, reflects higher sales across all regions and product volumes across all product categories, lower product costs, and a reduction in freight costs. Favorable movements in foreign currency, net of hedges, increased second quarter gross profit by $1,867,000 Guidance: Co issues in-line guidance for Q3, sees EPS of $0.81-0.91 vs.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/inplay-briefing-com-055129093.html

Stifel Resumes Coverage On 7 Top Internet Stocks To Buy Now – Yahoo Finance

Farms Finest: Dirt is still the most interesting conversation yet | AspenTimes.com

Pandora closed Wednesday at $28.35. The Priceline Group Inc. ( PCLN ) stumbled just briefly when it released earnings last week, posting slowing growth. The stock quickly rebounded as many Wall Street analysts notedthe online travel giant beat earnings estimates and gave forward guidance above expectations. The Stifel team feels the growth potential remains and sees several long-term potential catalysts. The Stifel target for the stock is a huge $1,600, while the consensus is much lower at $1,488.65. Priceline closed Wednesday at $1,293.75. TripAdvisor Inc. ( TRIP ) is the world’s largest travel site.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/stifel-resumes-coverage-7-top-124654404.html

Louisiana Company Helps Businesses Adapt to Digital Marketing – Yahoo Finance

Key search words can also change over time. “One of our jobs is to stay updated on those processes so we can optimize results for our clients,” he said. “When businesses have SEO services explained to them, they are in a much better position to work with us on improving their conversion rate.” The company also tracks and manages PPC (pay per click) advertising. “That’s a great tool for businesses, because you can get measurable results from your marketing dollar and adjust your strategy based on that. With traditional marketing channels, it can be difficult to figure out what your return on investment is, and it is typically much more difficult and expensive to change your campaign than with online marketing.” Hong sees enormous opportunity for businesses that adapt to online marketing.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/louisiana-company-helps-businesses-adapt-185400645.html

China media marketer confesses to posting false information during trial: Xinhua – Yahoo News

The Chinese government itself deletes online posts it considers overly critical, blocks the accounts of dissidents, and hires microbloggers to post content favorable to government. The crackdown on social media, which has included requiring users to register public accounts on instant messaging tools under their real names and the detention of hundreds of outspoken microbloggers, has discouraged political discourse as well as user registrations at messaging app companies. The government says such moves are designed to prevent the spread of rumors, stop crime and remove pornographic content from the Internet. In a separate report, Xinhua said a senior Internet executive wanted on suspicion of spreading online pornography had been repatriated to China.
For the original version including any supplementary images or video, visit http://news.yahoo.com/china-media-marketer-confesses-posting-false-information-during-095358309–sector.html

There will be another local class available soon that offers another forest hike called Mushroom/Fungi ID and Hunt. This one is taught by local expert Hilary Burgess on Sept. 6 and is provided through the Pitkin County Landfills Living Laboratory Workshops program. See more at www.landfillrules.com. Mushrooms are the fruiting bodies of fungi, like apples from an apple tree, and are an important part of healthy soil. All fungi are considered the experts in decomposing organic matter, which recycles nutrients back to the soil. We hear the term sustainable all the time now. Unfortunately it has become a marketing jingle hijacked for selling everything from food to sneakers. Nature has worked to be sustainable since the beginning of time, and this concept is not at all new. Industrial food marketing has a habit of stealing words from the natural world to sell totally unnatural products. Organic, sustainable, healthy, natural, farm, grass-fed and free-range are only a few terms they use to market food impostors. Understand natures language, eat simple, healthy food, and best of all, go find a local farmer or rancher and talk about dirt.
For the original version including any supplementary images or video, visit http://www.aspentimes.com/news/12565253-113/soil-nature-healthy-fungi?utm_source=swift_rss&utm_section=News

‘teenage Mutant Ninja Turtles’ Is A “less-is-more” Marketing Triumph – Forbes

Aspenware Looks to Drive Next Phase of Growth with New CEO

Aspenware CEO Josh Swihart

As the release got closer we saw the usual television spots, which of course ran on Cartoon Network and the like, and various product tie-ins like Pizza Hut. But the final touch was the music video for Shell Shocked. Not only was the rap song music video (which of course contained footage from the movie) heavily shared online, but it inspired a whole host of nostalgia-fueled articles and comments regarding the Vanilla Ice Go, Ninja Go! rap song fromTeenage Mutant Ninja Turtles II: The Secret of the Oozeback in 1991. This was the perfect end game for the films relatively low-key campaign, a final kick in the gut that would bring the film to the front of the pulp culture class in the days before its release even as the (mostly negative) reviews dropped andGuardians of the Galaxythreaten to remain the buzzy big movie of choice. Paramount didnt need to spend the entire 2014 calendar year papering the Internet with trailers and clips and viral videos that did little more than preach to the converted (or the righteously indignant) while spoiling swaths of the film. They trusted both that the property was popular enough to audiences young and old.
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Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF] | ClickZ


Im excited to be a part of the team. Denver, Colorado (PRWEB) August 15, 2014 Aspenware Internet Solutions, Inc., a Denver-based enterprise software consulting company, has announced that Josh Swihart has joined the company as its chief executive officer. Josh comes to Aspenware from K2, where he served as the global software companys senior vice president of marketing. Mr.
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Lentuo and Bitauto Establish JV with UXIN to Build Online-to-Offline platform for High-end Pre-owned Cars in China – Yahoo Finance

Additionally, Lentuo has extensive expertise, acquired over more than twenty years in operations, in providing highly reliable repair and maintenance services that bring extra comfort to buyers of pre-owned cars. The JV will also offer a full suite of value-added after sales services, including vehicle financing, auto insurance, and car leasing. “China’s used car market is set for rapid growth in order to meet the growing needs of customers in China. We are pleased to cooperate with Lentuo and are confident that the combination of Bitauto’s established and growing online presence, technological know-how and analytical capabilities together with Lentuo’s diversified and high quality offline resources will make this joint venture a success.” said Mr.
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He recommended initially reaching out in benign ways, such as commenting on blog posts and retweeting. When it comes to the pitch, he noted the importance of being succinct and stressing what’s in it for [the audience]. Creating and promoting content: Odden stressed the importance of making the content easy to share, for both consumers and partners. Providing them with prewritten content and a timeline is a way to simplify things for the influencers. Optimizing performance by measuring everything possible. Closing his session, Odden spoke of TopRanks e-book, which was released earlier this month, the first in a four-part series. Building a Content Marketing Strategy features advice from a dozen brands such as Progressive Insurance, software company BitTorrent, and machinery manufacturer John Deere. “We co-created content with our target audience and we got another company to pay for it,” he says. “Even if we never acquire a customer, its still profitable thats how awesome this is.” Stanislav Gladkov, a social media marketer from Ukraine, was interested in hearing about monetization, and left the session with four to-dos. “I loved [the presentation] because this is what I have been preaching to my partners since Ive joined my company,” says Jennifer Alterwitz, vice president of marketing and communications at SC&H Group, a Baltimore tax firm. Alterwitz continued that her main takeaway from the session is that Odden confirmed that theres no exact science in digital marketing.
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Samsung Comes Up With A Brilliant New Way To Troll Iphone Fans – Yahoo News

1 in finding clever ways to troll iPhone fans. Samsung has started aggressively expanding its wall huggers marketing campaign that bashes the iPhones battery life and has now set up posters at airport power outlets letting iPhone fans know that they wouldnt have to spend so much time huddled up near a power supply if theyd just bought a Galaxy S5 . As you can see in the picture above, Samsungs power outlet ad promotes the Galaxy S5s Ultra Power Saving Mode that will let you have the power to be anywhere but here. Its a very smart guerilla marketing technique and unfortunately for Apple, theres a good deal of truth to Samsungs attacks.Over the last year, multiple battery test studies from PCMag,Which?andLaptopMag have all foundthat flagship phones from Samsung and HTC get significantly higher overall battery life than the iPhone. In fact, looking at theWhich?study that specifically examined battery life for Internet use, we can see that the iPhone 5s was behind every other major smartphone released last year, including the Galaxy S4, the HTC One, the BlackBerry Z10 and the Nokia Lumia 1020. Well see if things improve when the iPhone 6 rolls out but some early leaks weve seen have suggested that Apples newest device will have a disappointingly weak battery life compared to other high-end smartphones.
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Email Is Still the Best Thing on the Internet – Yahoo Finance

“The majority of smart devices installed today were acquired as part of a security or home controls system deployed by providers such as ADT, Comcast, or AT&T. However, consumers are starting to buy individual products such as smart programmable thermostats and smart smoke detectors in greater numbers and install them as stand-alone devices — but with the expectation that these new devices will interact with all existing and future devices in the home.” Over one-third (34%) of smart thermostats in U.S. broadband households were purchased stand-alone, the highest percentage among all smart products tested. Honeywell leads this product category, accounting for 25% of all smart thermostats in U.S. homes. GE is the top brand for smart lighting products, but for products such as smart plugs, most consumers simply do not know the brand. “The Internet of Things is transforming all aspects of business operations, from product management to product development, from logistics to marketing, and from sales to service,” Kerber said. “As more products enter the market, service providers and CE manufacturers in particular will need to reconcile their business strategies in order to deliver the interoperability necessary for the smart home.” Parks Associates will bring together industry leaders and analysts to address the smart home and Internet of Things market at Smart Energy Summit: Engaging the Consumer , February 16-18, 2015, in Austin, Texas. Visit www.smartenergysummit2015.com for event updates. Parks Associates’ Internet of Things research is available for purchase at www.parksassociates.com . For more information, contact [email protected] , 972-490-1113.
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Online Legal Marketing Blueprint for Personal Injury and Disability Attorneys To Be Revealed At PILMMA’s Upcoming Internet Domination Boot Camp for Lawyers

Jabez LeBret, Co-author of the best-selling legal technology book Online Law Practice Strategies Jabez Lebret joined PILMMA for a free webinar on Wednesday August 13th titled Local, Search, and Mobile…Oh My! kicking off PILMMA’s Webinar Wednesday series. Myrtle Beach, SC (PRWEB) August 14, 2014 At PILMMAs annual Internet Domination Boot Camp for Lawyers , September 19th -21st at the Radisson Hotel Fort Worth North-Fossil Creek, in Fort Worth, TX, online legal marketing experts will drill down into what lawyers really need to know to effectively market their practices online and get a hold on the coveted top spot on Google and other searches. One of these experts, Jabez Lebret, co-author of the best-selling legal technology book Online Law Practice Strategies conducted a webinar with PILMMA on Wednesday August 13th, kicking off their Webinar Wednesday series, titled Local, Search, and Mobile…Oh My! Those in attendance for the webinar were treated to an insider tutorial to help understand how the recent changes in Google search, authorship and mobile traffic impact attorneys websites and what lawyers should be focusing on in order to capitalize on these changes and ultimately generate more business for their law practices. Those unable to attend the webinar can obtain access to this information by contacting PILMMA at info(at)pilmma(dot)org with the subject line Webinar Recording. Jabez is an international technology expert who has delivered CLE presentations at the Alaska, Washington, Ohio, Florida, Wyoming, New Mexico, Colorado and Indiana State Bar Associations, the ABA and LMA, plus over 50 other bar associations. He writes a regular business and technology column for Forbes and is also a contributor to the ABA Journal and NBC Chicago. With seven years of corporate finance experience, Jabez brings an analytical perspective to his online marketing approach. He was also chosen as one of the judges for this years Your Honor Awards through the Legal Marketing Association.
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Online sites shake up hidebound retailing in India – Yahoo News

Too many tasks were bolted on to email’s simple protocols . Looking back on these transitional years from the 2020s, email will appear to people as a grab bag of mismatched services. Email was a newsfeed.With the proliferation of newsletters, email alerts, flash sale emails, and other email-delivered content, one’s email client became a major site of media consumption. It was a feed as much as an inbox. Email was one’s passport and identity.Before Facebook became a true alternative for verifying one’s identity on the web, the email address was how one accomplished serious things on the Internet. Want to verify a bank account? Email. Amazon? Email. Forums?
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Parks Associates: 64% of All Smart Devices Are Part of a Security or Home Controls System – Yahoo Finance

The flood of overseas capital comes even though foreign investment in online retailing is not permitted in India, which would seem an even more stringent barrier than the local product sourcing requirements that caused Wal-Mart and IKEA pull back on plans to build megastores. However, e-commerce businesses that are partly or wholly foreign owned have found a way to work around the rules to offer books, clothes and electronics on their sites. Neither Flipkart nor Amazon technically engage in online retailing. Instead, to get around the foreign investment ban, both companies serve as Internet-based hosts for thousands of third-party sellers, taking commissions in exchange for marketing and, often, arranging shipping of the products. Even Amazon’s Kindle e-reader is not sold directly by the company.
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Bronto Software Doubles Size Of Headquarters At Durham’s American Tobacco Campus

Media Alert: Centrify Selected to Present on Mobility and Secure Enterprise Access at Oppenheimer Technology, Internet and Communications Conference Aug. 13 – Yahoo Finance

Durham, NC (PRWEB) August 13, 2014 Bronto Software, the leading marketing platform for commerce, announced today it will more than double its presence on the American Tobacco Campus by adding 47,000 square feet to its office for a total of 80,000 square feet. Acquiring the former HTC space, the lease of the new location is in close proximity to the existing office and marks the largest investment to-date that Bronto has made and secures a long-term location for its world headquarters in downtown Durham. This will be Brontos 12th expansion since moving in as the one of the first tenants on the American Tobacco Campus more than ten years ago, said Joe Colopy, chief executive officer and founder of Bronto. The move reflects our focus on high growth and further supports our goal of remaining one of the preeminent places to work in the Triangle and being a center for software innovation. Bronto has outpaced its hiring projections for 2014 and now employs over 200 people in the Durham headquarters office. With many new engineering and sales positions currently open at Bronto, the new space will provide enough room for additional growth of the product and engineering teams as the company continues to expand its industry-leading commerce marketing platform. Recent Bronto milestones driving the companys growth include: Being ranked as the #1 email marketing provider to the Internet Retailer 1000; Record second quarter and a 35% year-over-year revenue increase; Launching the Bronto AppCenter, a collection point applications from leading e-commerce, personalization and analytics providers, all of which connect to the Bronto Marketing Platform and extend its value. We love contributing to the growth and energy of the American Tobacco office and location, said Chaz Felix, chief operating officer and co-founder of Bronto. Michael Goodman and his team have been great partners by helping us identify opportunities to expand our business for the past ten years and supporting the growth of our Durham headquarters. Brontos success as a fast-growing technology company with outstanding products and a strong vision for its future makes the company a perfect match for the American Tobacco Campus, said Michael Goodmon, vice president of real estate for Capitol Broadcasting Company, which owns the campus. The companys leadership and energetic culture have contributed hugely to establishing the American Tobacco Campus as the most attractive place to work not only in the Triangle but well beyond. Were proud of Bronto, and eager to see how its example inspires younger companies in our community. Find out more about the Bronto by visiting bronto.com.
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Le commerce des pièces détachées automobiles se développe sur Internet — MUNICH, August 13, 2014 /PRNewswire/ –

PR Newswire

C’est le resultat sur lequel a debouche la societe d’etudes de marche et de conseil TNS dans la nouvelle edition de son AutoTeileOnlineMonitor (ATOM). Avec ce systeme de monitorage, les analystes du marche de l’automobile de TNS Infratest etudient en continu le marche en ligne des pieces detachees, des pneus et des accessoires sur divers marches europeens ainsi qu’aux Etats-Unis. A l’avenir, la concurrence et le volume du chiffre d’affaires sur le marche des composants automobiles basculeront encore plus vers Internet. Les experts de TNS soulignent que, pour les acheteurs prives en ligne, Internet n’est pas simplement un moyen supplementaire, mais un biais qu’ils utilisent de preference, voire exclusivement pour l’achat de ces pieces. C’est le cas de pres de 60% des acheteurs en ligne de pieces de rechange et d’accessoires, et meme d’environ 70% des acheteurs de pneus en ligne. C’est un marche specifique avec de nouveaux participants et des demandes specifiques qui se constitue sur Internet. Il est important pour les fournisseurs qui souhaitent participer au developpement de ce marche de saisir a la perfection les processus de decision du consommateur. Les acheteurs en ligne de pieces detachees automobiles accordent une importance toute particuliere a des offres financierement attrayantes. Mais le serieux de la boutique en ligne et la rapidite de la livraison sont egalement des facteurs de decision fondamentaux.
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Web.com Invites Small Business Owners to be Its VIP Guests at the News Sentinel Open – Yahoo Finance

“To stay competitive in today’s business environment, small business owners must find new and better ways to drive the success of their enterprises. With the help of our corporate partners, such as Web.com, the PGA TOUR is pleased to play a role in the success of today’s small business owner.” This VIP event for small business owners includes: Two tournament passes for admission An exclusive opportunity to meet and greet Tour players Free optional online consulting from Web.com Ambassadors to help small businesses optimize their website, Facebook Page or other online marketing efforts. Food, beverages, contests, networking and more “As the title sponsor of the Web.com Tour, Web.com has made a strong commitment to give back to the communities we serve. We are pleased to offer this exclusive VIP event which is focused on celebrating the efforts put forth by the country’s small business owners,” said Michael Young, vice president for Small Business Summits at Web.com. “Our mission is simple, to help the millions of small business owners address the challenges they face as they build a successful online presence.” Event Details: Where: Fox Den Country Club, 12244 N. Fox Den Drive, Knoxville, TN When: Thursday, August 14, open from 10:00 a.m. to 6:00 p.m. (EDT) Cost: Attendance is free, but advanced registration is required at smallbusinesssummit.web.com .
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What You Can Learn About Marketing From an ‘Icy’ Phenomenon – Yahoo Finance

Youve probably seen a friend or two dump a bucketof ice water over their heads in the last week to raise money for ALS, a.k.a. Lou Gehrigs Disease. This was all the idea of Pete Frates , a former Boston College baseball player who at age 29 developed ALS. He wanted to get people laughing, get people talking and get their attention to bring awareness to the cause. The phenomenon started sweeping Boston and New England, went viral on social media and spread across the country and now its spreading across the globe. ALS Association PresidentBarbara Newhousetold WBZ News Radio the icebucket challenge has raised $168,000 online nationally this past week. Last year during the same week donations totaled $14,000. According to Newhouse, the $168,000 will grow when the donations received by local chapters across the country are added in to the national offices total. Related: Why Your Content Isn’t Going Viral (Infographic) How do we know its a phenomenon?
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Bronto at American Tobacco Campus

13 Centrify Corporation 3 hours ago 0 shares SANTA CLARA, CA–(Marketwired – Aug 11, 2014) – What: Oppenheimer 17th Annual Technology, Internet and Communications Conference Who: Shreyas Sadalgi, Senior Vice President of Business Development of Centrify Corporation When: Aug. 13 from 10:25 am EDT to 11 am EDT Where: The Four Seasons Hotel, Boston Why: As an industry expert in creating innovative solutions with cloud and mobile vendors, Mr. Sadalgi has been selected to participate on the Mobility and Secure Enterprise Access Panel, moderated by Shaul Eyal, Managing Director, Oppenheimer & Co. Inc. Background: Mr. Sadalgi brings more than 14 years of experience to Centrify, having served business development, product and marketing roles at enterprise security and networking companies.Centrify is an industry leader providing unified identity management across data center, cloud and mobile environments that results in single sign-on (SSO) for users and a simplified identity infrastructure for IT.Previously, Mr.
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Dealertrack Technologies Reports Second Quarter 2014 Financial Results – Yahoo Finance

We achieved organic growth of 21 percent for the second quarter in a row. As a result, we are increasing our full year revenue and profitability guidance to reflect our strong performance in the second quarter and growing confidence that our vision to deliver a suite of integrated technologies capable of transforming automotive retailing is resonating with our clients. Updated Guidance for 2014 Dealertrack increased its 2014 annual revenue guidance and updated profitability guidance, as follows: Expected GAAP Results Revenue for the year is expected to be between $829.0 million and $843.0 million, an increase from prior guidance of between $814.0 million and $826.0 million. GAAP net loss for the year is expected to be between $(12.0) million and $(7.0) million, an improvement from prior guidance of between $(18.0) million and $(12.0) million. Diluted GAAP net loss per share for the year is expected to be between $(0.23) and $(0.13), an improvement from prior guidance of between $(0.34) and $(0.23) per share. Expected Non-GAAP Results Dealertrack has increased its 2014 annual non-GAAP guidance, as follows: Adjusted EBITDA for the year is expected to be between $186.0 million and $190.0 million, an increase from prior guidance of between $180.0 million and $188.0 million. Adjusted net income for the year is expected to be between $81.0 million and $86.0 million, an increase from prior guidance of between $78.0 million and $84.0 million. Diluted adjusted net income per share for the year is expected to be between $1.47 and $1.56, an increase from prior guidance of $1.42 and $1.53 per share. Diluted GAAP net loss per share and diluted adjusted net income per share guidance for 2014 continue to be based on an estimated diluted share count of 53 million and 55 million shares, respectively. The guidance also continues to assume that new car sales by franchised dealers will be approximately 16.2 million units and used car sales by franchised dealers will be approximately 15.9 million units in 2014.
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Oregon Ducks QB Marcus Mariota learns from Manziel, Newton’s PR mistakes – ESPN The Magazine – ESPN

Marcus Mariota

He said the attention didn’t bother him and that Johnny Manziel had it much harder as a Heisman defender. After the last question, he stood up, still smiling, and said to no one in particular: “It’s so much nicer when we all play nice.” Chris McPherson for ESPN Mariota spoke at a mid-July media gauntlet before heading back home to Honolulu. It was a marked contrast to May 6, when the dual-sport athlete showed up at Stetson University’s baseball field for his first game back after a four-day suspension for walking out of a Tallahassee grocery store with a cluster of crab legs he hadn’t paid for. The only camera in attendance for the postgame was from SportsCenter. And when it poked into the dugout, Winston walked over and stared into it angrily, a 20-second moment that felt like 30 minutes. When the game ended, Winston was instructed to decline an interview, and the overmatched baseball SID ended up in a shouting match with the camera crew, drawing the attention of fans pressed against the fence shouting for a Famous Jameis autograph. The guard was momentarily let down, and as a result, it got messy.
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Goldco Precious Metals Forges Marketing Agreement With Conservative Radio Host Dennis Prager To Promote Pragergold.com

At SAP, a head wisely in the clouds

Prager. Goldco 1gm Silver Bars Gold an Silver IRA’s provide exceptional protection from market volatility. Woodland Hills, CA (PRWEB) August 09, 2014 Goldco Precious Metals CEO Trevor Gerszt stated, We are making available these beautiful “three silver bar sets” to the first 999 AM870 listeners who visit the special website that Dennis Prager will announce on the air this week. These silver bars come in a gorgeous cloth bag. We are giving them away to commemorate Denniss 33rd anniversary on the air. We are also making this exclusive offer to mark the initial minting of these unique 99.9% silver bars, thus the limited offer of 999 give always. These bars are likely to become a collectors item. The uncirculated bars, with a mirror-like finish, are simply beautiful. In further support of the Goldco-Prager agreement, every Goldco customer who opens a new IRA in the next month will receive a free autographed copy of Dennis Pragers new book: Still the Best Hope: Why the World Still Needs American Values to Triumph. Prager has taken the title of his book from the legendary remark made by Abraham Lincoln in his 1862 address to Congress in which he referred to a free America as the last best hope of earth. Deeply rooted in the Judeo-Christian value system, Dennis Prager has spent his career explicating the complex issues of the day while celebrating the timeless wisdom of the past. Known as much for his interest in every day issues such as how to become a happier person as for his articulate political views, Prager is a unique radio presence. In addition to his radio work, constant TV appearances and extensive writing and lecturing, he recently founded Prager University, an Internet based educational institute with a unique feature all the courses are five minutes long.
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Fans also saw his face sink in due to battles with both throat and tongue cancer. Whenever someone gets older, people worry about them if they are beloved. At least Vince has that going for him. While it CANNOT be confirmed Vince has cancer or anything close to it or is even sick at all, the internet freaked over a recent photo over the WWE Chairman and rumors began to swirl online. Once that starts, it gets out and more and more people believe the rumors. So unlike Heenan, there seems to be no indication of sickness. In the picture above, Vince McMahon is standing with Bulgarian pro soccer player Dimitar Berbatov. He was so excited to meet the WWEs head honcho that he posted this to his twitter account. From there, the wrestling world wondered, Is Vince just getting older or is he somehow sick? Could the picture just be a lighting problem?
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WWE News: Recent Photo Of Vince McMahon Makes The WWE Chairman Look Very Sick

Bernd Leukert, a 20-year company veteran, was promoted to the executive board after the sudden departure of chief technology officer Vishal Sikka in May. Now, Leukert is breaking with his predecessor’s focus on fighting Oracle Corp. in the database market, and is responding to customers of its market-leading enterprise software who want a clear path for moving their applications to cloud-based systems. SAP has its Americas headquarters in Newtown Square. “There is confusion,” Leukert, 47, said in an interview at SAP’s headquarters in Walldorf, Germany. “There’s no debate anymore in the IT industry that the cloud will be the preferred consumption model,” he said, referring to the shift toward delivering software via the Internet instead of installed on clients’ servers. “A road map is something we owe the market.” SAP, projected to report $23 billion in sales in 2014, supplies a sophisticated palette of software – some 400 million lines of code – that lets companies such as BMW, Coca-Cola Co., and Exxon Mobil Corp. manage everything from sales and marketing to manufacturing and finance.
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Internet Marketing Company Cyberset Reveals Top White Hat SEO Techniques – Yahoo Finance

Single words are not always the most effective target. Multi-word phrases that are much more specific to a company’s product/service help to target end users that are much more likely to want what the company is offering. They use the keywords and key phrases they’ve identified effectively throughout their client’s websites and usually assign each page 2-3 of the keywords they’ve identified and use the keywords throughout all the important elements such as title, meta description, meta keywords, heading elements, alt tag, title tag and links. 3.
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Meet The Company That Can Teach Facebook And Google To Sell Advertising – Forbes

The company has, for example, taken the print adverts of two competing fashion houses and compared them to each other. The goal was to see how their advertising message differed from each other. The result they got back was surprising, the two adverts were identical. Perhaps small differences were written into the copy, but the core message was identical the only major difference was the brand name. You dont have to work in advertising to understand that these sort of generic ads are probably not doing an efficient job of selling your companys product. In another example, Relative Insight was able to get demographic breakdowns for two, large, parenting forums in the UK. The software analysed thousands of posts from each, and was able to identify that one was very budget-focused, and the other the total opposite, with more affluent users. I found this particularly interesting, because companies like Facebook are very keen on accurate demographic information. It is, after all, the core of their business to sell targeted adverts. Evidence was a word which came up a lot in my chat with Wilson.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/ianmorris/2014/08/08/meet-the-company-that-can-teach-facebook-and-google-to-sell-advertising/?ss=future-tech